Welcome to UPA, an Irish brand founded by Vaida Rasciute, our visionary Creative Director. Rooted in the quaint town of Trim, Ireland, UPA reflects a blend of Irish craftsmanship and Lithuanian heritage, where Vaida originally hails from.

UPA is not just a fashion brand; it's a heartfelt project inspired by the profound connections between generations. Founded on the strong bonds between Vaida, her mother, and her daughter, our brand embodies a celebration of family, art, and conscious fashion.

Delve into the essence of UPA, where narratives and designs seamlessly intertwine. Our designs are more than garments; they are stories waiting to be told, serving as the catalyst for a distinct and compelling connection between fashion and personal narratives.

UPA extends an open invitation for children to embark on an immersive journey, a world where clothing becomes a medium for self-expression. Simultaneously, we invite parents to embrace new outlooks, make intelligent choices, and share in the camaraderie of kindred spirits who appreciate the beauty of conscious fashion.

Join us at UPA, where every piece is a canvas, and every wearer is an artist in their own right. Experience the unique blend of Irish charm and Lithuanian craftsmanship that defines UPA – a brand rooted in family, crafted in Trim, and inspired by the heartfelt connections that bind us all.